The competition in the market for Black Friday is so fierce that businesses of all types have to go an extra mile to increase sales during this big shopping day. With thousands of people coming into your store and visiting the website, how can you turn them into the buyers and make every contact count?
In this post, I will give you some tips that boost your sales this Black Friday, helping you get a slide of that $6-billion-dollar pie. Let’s dive in:
- Pick out the key item
People tend to spend more during the year-end shopping season. By analyzing customer shopping behaviors throughout the previous seasons, businesses can figure out which products they often put into their shopping bag, then make a product list that attracts them the most.
The more you touch the customer’s needs, the more likely they are to take action and make a purchase.
2. Be an early bird
Hundreds of retailers compete for customers’ attention on Black Friday. Sometimes people get lost among a million offers and become indifferent despite how attractive these deals are.
One creative way to entice customers into your promotions is to launch it early. Having a Black Friday campaign run before this Friday marks your brand name on top of the customers’ list and leaves time for it to take effect.
Planning a promotional campaign in advance also makes room for adjustment if needed.
3. Make it real
Black Friday is also notorious for scams, which leaves customers disappointed and uninterested in deals. Some may increase the original price then drop it to 30% to make the deal irresistible, for example.
Being dishonest about the promotion may attract a huge traffic into a website, but it actually does more harm than good. People are now savvy shoppers who are conscious about what they are spending money on, and they can spot cybercrime in just a quick of time. Once that happens, they’ll never come back.
Make your Black Friday deals engaging, and real. Besides offering discounts, businesses can consider giving a small gift or free shipping as a holiday gift to their customers.
4. Automate the order process
Customers want you to get back to them as soon as possible. This is highly important during Black Friday holiday season, since late responses may lead to cart abandonment and missed sales.
Customers deal with a lot of information and it is challenging to decide. One cool way to handle the busy shopping time is to deploy a chatbot . Chatbot, as a virtual assistant, can give instruction and guide the visitors to the order site, automate the workflow while reducing the human support for repetitive tasks.
5. Offer timely promotions
The holiday sales frenzy is a great example of how powerful the urgency is to trigger actions. You can heighten the intensity by offering different discount promotions throughout the time your Black Friday Campaign runs.
Instead of having one all-time 30% off discount, try giving the deal for 25% off, then raising it to 40% during the final day of the campaign. People who are searching for a big deal may notice your offers, and be hooked into it.
Timely offers, however, require huge effort. It may be more challenging to individuals running a small business who have limited budget and resources. Collaborating with others may help in this situation. It also brings the chance to cross-sell and clean up the stock.
These 5 tips above, hopefully, give you some ideas on planning a Black Friday strategy that drives sales and increases the prospects. Have any other tips that you want to share with me? Leave the comment below, I’d love to hear from you all!